The world’s population is growing rapidly and the smallholders who grow our food need to increase their output dramatically to meet demand. However, smallholders do not have access to actionable information to improve farming or strengthen resilience.
Farmers are ageing and require the next generation to take over their farming activities and introduce new technologies needed to increase productivity. Although we are living in an era of Peak Youth – with more young people on the planet than ever before – youth don’t see farming as viable option and are increasingly moving to urban areas.
world population by 2050
increase in food production to match population growth
young people will enter the job market in the next 10 years
will not find employment.
- Climate change
- Volatile markets
- Aging populations.
of farmers trained by traditional methods don’t adopt changes.