In 2010, Cafédirect raised the bar even further and created Producers Direct – intially as Cafédirect Producers’ Foundation (CPF). In doing so, Producers Direct is able to raise its own funds on top of Cafédirect investments, while also putting the producer relationship front and center in everything they do.
Cafédirect and Producer Direct have worked closely together over the years to help smallholder tea and coffee farmers to build their expertise, improving their crop quality, yields and building their livelihoods.
The two organisations still work closely with one another – literally side by side in the same office – and together we have achieved a great many things. Find out more about the impact of our work.