Team

CLAIRE RHODES

CEO

A biologist by training, Claire’s early career involved counting Costa Rican caterpillars and other environmental conservation efforts, before realizing much of the earth’s biodiversity is managed by smallholder farmers and there is a lot to learn from them. Claire joined Cafédirect Producers’ Foundation in 2009, attracted by the goal to be an organization led by […]

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KATIE MESSICK MADDOX

COO

Katie joined the Producers Direct team in 2014 after relocating from Nicaragua to London with her family. Her passion for working with ambitious organizations was sparked over 15 years ago while advocating for the rights, voices and visions of indigenous peoples at Cultural Survival. From this foundation, Katie led youth leadership programmes with the YMCA […]

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SAM WEBB

HEAD OF INFORMATION

Whilst studying for an MA in Conflict Resolution at the University of Bradford, Sam became interested in issues surrounding international and community development.  Working with Supporting Kids in Peru (SKIP), an education and community development NGO based in Trujillo, Peru he ran a variety of workshops and programmes – including a photography programme with a […]

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TRILCE OBLITAS

PERU MANAGER

Based in her native Cusco, Trilce is excited to be back in Peru and working with the Producers Direct family. She has had the opportunity to live abroad from a young age, allowing her to experience different realities, and becoming more passionate about her native Latin America. Trilce graduated from University College Utrecht in the […]

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ANNCATE NDWIGA

CFO

Anncate’s passion in finance and accounts has helped in creating solutions for companies and farmers especially in helping them understand their finances ,record keeping and decision making. Anncate is currently pursuing a Certified Investment and Finance Analyst (CIFA) professional accreditation and is a Certified Public Accountant (CPA K), registered with ICPAK (Institute of Certified Public […]

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EUNICE PRUDENCIO SOTELO

PERU COORDINATOR

Eunice lives and was born in Cusco. She has trained as an Anthropologist at the San Antonio National University in Cusco and has a masters degree in Gender Studies from the Pontifical Catholic University in Lima. She has worked as an Assistant Lecturer in the faculty of Anthropology, as an assistant in the educational resources […]

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Talía Lostaunau

PERU FUNDRAISING COORDINATOR

Talia was born and lives in Lima. She studied Forest Engineering at Universidad Nacional Agraria La Molina. At that time, she was passionate about Peru, its people, and its natural resources. By the time she finished her pre-graduate studies, she developed an interpretive plan for a Private Conservation Area in the north of Peru as […]

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Brian NGETICH

User Centered Developer

Brian is based in Nairobi, Kenya. Having been raised in a farming community in the southern part of the Rift Valley and being a farmer himself, he has always been passionate about agriculture and agricultural processes. Brian believes that if agriculture integrates technology (big data, artificial intelligence and connectivity), it will be revolutionized in many […]

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Stanley Masinde

Software Developer

Hi, I’m Stanley. I’m a software engineer living in Nairobi, Kenya. I am a fan of technology, IT, and web development. I’m also interested in Farming and Agribusiness. I have great passion in using tech to improve agriculture by providing farmers with access to data they need to make day to day  decisions.

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BENARD OCHIENG

FINANCE & OPERATIONS COORDINATOR

Benard started his career as a trainer of accounting and auditing before joining Smallholder Irrigation Scheme Development Organization (SISDO) where he worked with smallholder farmers and businessmen and women in the outskirts of Nairobi, helping with business development and financing programmes. After studying Co-operative Management from Co-operative University of Kenya, his passion for co-operative movement […]

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Margaret Mimoh

Honey Product Manager

Margaret K. Mimoh is a woman entrepreneur, highly experienced in beekeeping, honey processing, value addition of honey, dried fruits and vegetables, training small scale producer organizations in enterprise development and marketing with over 20 years’ of experience in the private sector perspective. Mimoh was involved extensively in the management and coordination of beekeeping development initiatives […]

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Davis Gathumbi

Africa Agribusiness Coordinator

Davis is a passionate and driven agri-entrepreneur with significant experience in the agriculture and horticulture industry. Davis started his career in Information and Technology (IT), but soon after discovered a new passion for agribusiness. His entrepreneurial spirit and vision for seeing an empowered youth and women in Kenya led to him setting up Afrifresh – […]

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Gertrude Bosire

Communications Manager

As Communications Manager, Gertrude works closely with our internal teams and our network of smallholder farmers to highlight the power and impact of our work.  Over the past decade, Gertrude has worked in communications and research, across multiple fields- from entrepreneurship, reproductive health, governance, and radicalisation. Before joining Producers Direct, Gertrude worked extensively with young […]

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Ronny Garcia

Peru Commercial Manager

Ronny joined the Producers Direct team in 2021, from a previous role, leading one of the largest cooperative organisations in Peru. Ronny has worked with small-scale producers in rural development for more than 17 years. His experience in similar positions managing and building diverse business portfolios, working on his strengths such as rural finance and fund […]

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Daisy Little – Savage

Head of Digital

An adventurous childhood and a Geography degree at the University of Cambridge cemented Daisy’s passion for international development. That passion ultimately inspired a move to Kampala, to co-found a startup teaching young people to code. She spent the next few years helping organisations in Kenya and Uganda to build their own tech projects, and eventually […]

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Kevin Mwangi

HORECA Sales Representative

Kevin Mwangi is responsible for executing the HORECA (Hotels Restaurants and Cafés)  sales strategies for Producer’s Direct. With over 6 years of experience in different commercial roles, he believes that sales is a career path that allows one to tap into the creative, analytical and social aspect of business, thereby enabling one to understand clients’ […]

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Nick Coates

Head of Business Development

Nick moved to London from New Zealand in 2007 to pursue a career in finance. After 2 years and one too many bad coffees, he decided to take the leap into entrepreneurship. Federation Coffee was founded in 2009 and grew to two locations, a wholesale coffee roasting business, as well as a commercial bakery, before […]

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Diana Quintero

Project Management Specialist

Diana grew up in a Colombian rural family which has given her a deep understanding of rural communities’ problems and opportunities. When she graduated from business school, she co-founded Bive, a social enterprise that has facilitated access to high-quality healthcare services for +100,000 rural people in her country, particularly for coffee growers’ communities.  After eight […]

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Redempttah Mutua

Senior Sales Manager

Redempttah is a highly motivated senior sales manager with extensive customer service and sales experience. She is an outgoing sales professional with a track record of driving increased sales, improving buying experience and elevating the company profile with the target market. Redempttah is diligent about working closely with the sales team to maximise business revenue […]

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Pablo Borasino

UX Researcher / Investigador de Usuario

Pablo joined Producers Direct in January 2023 as a user researcher. Since then he has been dedicated to connecting the Digital Team with users in the field, providing feedback for the development of the virtual platforms and for the organisation of the work of the PD teams. As a philosopher, Pablo does not accept explanations […]

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Jason Archie

International Commercial Programmes Manager

Spurred by a  passion for seeing the global food system transformed so smallholder farmers retain better value from the food they produce, Jason joined Producers Direct in 2023 as International Commercial Programmes Manager.  Based in London, he has held commercial roles across the FMCG and fresh produce sectors, working with farmers and food manufacturers to […]

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