Team

CLAIRE RHODES

CEO

A biologist by training, Claire’s early career involved counting Costa Rican caterpillars and other environmental conservation efforts, before realizing much of the earth’s biodiversity is managed by smallholder farmers and there is a lot to learn from them. Claire joined Cafédirect Producers’ Foundation in 2009, attracted by the goal to be an organization led by […]

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KATIE MESSICK MADDOX

COO

Katie joined the Producers Direct team in 2014 after relocating from Nicaragua to London with her family. Her passion for working with ambitious organizations was sparked over 15 years ago while advocating for the rights, voices and visions of indigenous peoples at Cultural Survival. From this foundation, Katie led youth leadership programmes with the YMCA […]

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JEAN BAPTISTE FRANCOIS

TRAINING QUALITY MANAGER

Jean Baptiste, is a native of Haiti, and a son of rural people. He has a degree in Agricultural Science, focusing on Vegetable Production. He worked as Farmer Technical Assistant for Agrotechnique SA between 2008 and 2009. After the earthquake in Haiti he worked for World Relief Haiti, first as Agronomist Field Agent for 15 […]

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SAM WEBB

HEAD OF INFORMATION

Whilst studying for an MA in Conflict Resolution at the University of Bradford, Sam became interested in issues surrounding international and community development.  Working with Supporting Kids in Peru (SKIP), an education and community development NGO based in Trujillo, Peru he ran a variety of workshops and programmes – including a photography programme with a […]

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TRILCE OBLITAS

PERU MANAGER

Based in her native Cusco, Trilce is excited to be back in Peru and working with the Producers Direct family. She has had the opportunity to live abroad from a young age, allowing her to experience different realities, and becoming more passionate about her native Latin America. Trilce graduated from University College Utrecht in the […]

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ANNCATE NDWIGA

CFO

Anncate’s passion in finance and accounts has helped in creating solutions for companies and farmers especially in helping them understand their finances ,record keeping and decision making. Anncate is currently pursuing a Certified Investment and Finance Analyst (CIFA) professional accreditation and is a Certified Public Accountant (CPA K), registered with ICPAK (Institute of Certified Public […]

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VALERIE ANEMBA

AFRICA Manager

Valerie Anemba is the Producers Direct Africa Manager. Having graduated with a Bachelors of Arts in Communication, with a double-major in Development Communication and Public Relations, she has always been interested in developmental activities and programmes that support, empower and help to improve the living conditions of the rural community through extension services. Through Producers […]

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EUNICE PRUDENCIO SOTELO

PERU COORDINATOR

Eunice lives and was born in Cusco. She has trained as an Anthropologist at the San Antonio National University in Cusco and has a masters degree in Gender Studies from the Pontifical Catholic University in Lima. She has worked as an Assistant Lecturer in the faculty of Anthropology, as an assistant in the educational resources […]

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Sarah Mackay

Head of Fundraising and Partnerships

Sarah lives in the UK, and after studying a Masters in International Development at Leeds University, has worked for a number of different charities as a fundraiser. These include a charity helping women offenders (TWP), University College London and Sands (stillbirth and neonatal death charity). She went on an adventure to Peru in 2012 to pilot […]

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Patricia Mwihia

Head of Commercial

Patricia joined Producers Direct in October 2020 to set up the Commercial Division of Producers Direct and has extensive experience in Sales, Marketing, Social Enterprise, Partnerships, Strategy and Programs. She has held several key positions with NGOs and Social Enterprises in Kenya, Tanzania and Uganda developing commercial partnerships and building sustainable programs, and is also […]

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Talía Lostaunau

PERU FUNDRAISING COORDINATOR

Talia was born and lives in Lima. She studied Forest Engineer in Universidad Nacional Agraria La Molina. At that time, she was already passionate about Peru, it’s people and natural resources. By the time she finished her pre-graduate studies, she developed an interpretive plan for a Private Conservation Area in the north of Peru as […]

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Brian NGETICH

User Centered Developer

Brian is based in Nairobi, Kenya. Having been raised in a farming community in the southern part of the Rift Valley and being a farmer himself, he has always been passionate about agriculture and agricultural processes. Brian believes that if agriculture integrates technology (big data, artificial intelligence and connectivity), it will be revolutionized in many […]

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Stanley Masinde

Software Developer

Hi, I’m Stanley. I’m a software engineer living in Nairobi, Kenya. I am a fan of technology, IT, and web development. I’m also interested in Farming and Agribusiness. I have great passion in using tech to improve agriculture by providing farmers with access to data they need to make day to day  decisions.

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BENARD OCHIENG

FINANCE & OPERATIONS COORDINATOR

Benard started his career as a trainer of accounting and auditing before joining Smallholder Irrigation Scheme Development Organization (SISDO) where he worked with smallholder farmers and businessmen and women in the outskirts of Nairobi, helping with business development and financing programmes. After studying Co-operative Management from Co-operative University of Kenya, his passion for co-operative movement […]

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Carolyne Musyoka

Sales Representative

Carolyne Musyoka was born and raised in Kenya; she studied in African Institute of Research and Development Studies for her Diploma in Marketing, joined Moi University for her Degree in Business Management and is currently pursuing her Masters in Kenyatta University Majoring in Marketing. During the past 14 years she has worked in different multinationals […]

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Caleb Onyango Okungu

Sales Representative

Caleb joined Producers Direct in February 2021 as a sales representative based in Nairobi. Having experience in sales, marketing and new market creation, his passion is purely sales and marketing. He also has interest in farming and agribusiness. His vision at producers direct is to help smallholder farmers to market their products as well as […]

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Margaret Mimoh

Honey Product Manager

Margaret K. Mimoh is a woman entrepreneur, highly experienced in beekeeping, honey processing, value addition of honey, dried fruits and vegetables, training small scale producer organizations in enterprise development and marketing with over 20 years’ of experience in the private sector perspective. Mimoh was involved extensively in the management and coordination of beekeeping development initiatives […]

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Martin Mwaura

Partnerships & Fundraising Manager

Technology, problem solving, fundraising, along with women, youth, and agriculture are the great intersections that Martin believes will transform rural Africa to be the destiny changes of development and lift out millions more out of subsistent living. Martin’s background is in grants management where he worked with a number of International NGOs doing fund management. […]

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Brenda Mareri

Strategic Partnerships Manager

Brenda lives in Nairobi, Kenya and has great passion for Agriculture. She holds Bachelors of Science in Plant Biotechnology from Jomo Kenyatta University of Agriculture and Technology and a Masters of Environmental Science from Kenyatta University, Kenya. She has vast experience working in various regions such as Great Lakes Africa regions, Southern Africa and parts […]

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Davis Gathumbi

Youth Agribusiness Co-ordinator

Davis is a passionate and driven agri-entrepreneur with significant experience in the agriculture and horticulture industry. Davis started his career in Information and Technology (IT), but soon after discovered a new passion for agribusiness. His entrepreneurial spirit and vision for seeing an empowered youth and women in Kenya led to him setting up Afrifresh – […]

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