Growing a global
cooperative
powered by
smallholder farmers
About us
We invest in smallholder farmers to address power imbalances in the way we grow, distribute, and access food.
- We are a trusted, global network of 1M+ smallholder farmers.
- We use our powerful voice to tackle persistent global challenges.
- We blend traditional wisdom and new technology to strengthen smallholder farmers’ incomes and resilience.
Together, we are growing a profitable, sustainable and smallholder-owned global cooperative.
Smallholder farmers tackling unequal power in food systems
Climate change and unjust food systems devastate smallholder communities. When smallholders leverage their collective agency, they tackle persistent threats together.
- Markets: Most smallholder farmers live on less than $2.15 per day. They earn less than 30% of the value generated by their crops.
- Data: Limited access to data prevents smallholder farmers from making informed decisions, further restricting their decision-making power.
- Leaders: Grounded in generations of wisdom, smallholder farmers possess invaluable knowledge often dismissed in global discourse.
Our vision is a resilient and profitable global cooperative of smallholder farmers.
What we do
Since 2009, we’ve learned a lot, which drives our commitment to growing an international cooperative owned and powered by smallholder farmers.
Our work focuses on 3 main areas:
- Digitising Market Access: Strengthening smallholder farmers’ power in food production and distribution through our digital marketplace.
- Empowering Smallholders with Data: Providing real-time, actionable insights for informed decision-making and tapping into farmers’ wisdom to enhance knowledge sharing.
- Strengthening Local Leadership: Celebrating smallholder farmers as experts, fostering leadership, and knowledge-sharing through farmer-led initiatives.
Impact: Strengthening incomes and resilience
Since 2009, we’ve reached 1.3 million smallholder farmers directly, working hand-in-hand to create positive change.
Our work increases incomes and builds resilience to economic and climate shocks.
Read our 2023 impact report here.
“Before joining (Producers Direct’s market platform), I sold my surplus any way I could. Sometimes, I just gave it to my neighbours for free. After receiving support from youth agents to access the digital marketplace, I sold more bananas and earned more than when I traveled to market on my own.”
Birungi Jesca, ACPCU, Bushenyi, Uganda
Our Network
Producers Direct is owned by a network of smallholders from East Africa and Latin America. We are united by a shared vision of resilient, united and profitable smallholders. Our initiatives come to life through the dedication of our cooperative partners, smallholder farmers and youth agents, who are also integral members of our team and board.
Who we are
Team
Our team, with roots in East Africa, Latin America, Europe, and the United States, collaborates to enhance the livelihoods, incomes, and resilience of smallholder farmers. Our strategy engages our partner cooperatives and local youth to implement initiatives directly and serve as integral members of our team.
Sam Webb
Head of Information (UK-Based)
Whilst studying for an MA in Conflict Resolution at the University of Bradford, Sam became interested in issues surrounding international and community development. Working with an education and community development NGO based in Trujillo, Peru he ran a variety of workshops and programmes – including a photography programme with a group of secondary students, helping them to explore their community, and communicate their stories to the outside world. He has also volunteered as a community mediator, and worked with education, refugee and community support organisations.
Since joining Producers Direct in 2015, Sam has worked on leading communications of the organisation. More recently he has used his experience of community-led and participatory projects to work on the development of a farmer-led data system to support smallholders across our network.
Outside of work Sam enjoys drumming, running and cooking.
Trilce Oblitas
Head of Strategy & Partnerships - Latin America (Peru-Based)
Trilce’s passion for challenging the paradigms of development and deep interest to understand the realities of rural, underprivileged and neglected communities in Peru, Latin America and globally has been a priority in her life and career.
Trilce joined Producers Direct in 2015 when she returned to her native Peru after studying and living abroad for 8 years. Her academic training in Development, Sociology and Politics, by Utrecht and Leiden University respectively, grounded her in the social sciences and enabled her to experience work, research and field work in Southern Kenya and in Peru (2012-2014) with a multidisciplinary approach fueled with a critical-thinking that she identifies as key. Trilce has lead the implementation of our model in Peru for the last 8 years and is eager to dive into a more strategy-based role with a key focus on scaling our programs across Latin America.
As a proud feminist, political activist, and a committed Cooperativista, Trilce is sure that sustainability in a changing world is achieved by putting the voice of the smallholder farmers we work with at the center of everything we do.
Eunice Prudencio Sotelo
Peru Coordinator (Peru-Based)
Eunice lives and was born in Cusco. She has trained as an Anthropologist at the San Antonio National University in Cusco and has a masters degree in Gender Studies from the Pontifical Catholic University in Lima. She has worked as an Assistant Lecturer in the faculty of Anthropology, as an assistant in the educational resources programme with communities, teachers, students and parents with Mine Xtrata – Las Bambas in Apurimac and, in 2015, at the International Association for the Study of Sexuality, Culture and Society – IASSCS, to develop the activities and logistics of the conference program in Dublin, Ireland. All this experience has sought to build her knowledge on rural communities, social and cultural diversity and the gender gaps.
Since joining Producers Direct, her work has been focussed on developing the different aspects of the INSPIRE project in Peru. Concentrating on forming relationships through constant communication with the producer organisations, inclusion of women and young people, and the quality of life, and the recognition of the small producers’ initiatives in Peru.
Eunice is very interested in popular-traditional music, as an expression of cultures, identities and gender.
Talía Lostaunau
International Growth and Storytelling Manager
Talia was born and lives in Lima. She studied Forest Engineering at Universidad Nacional Agraria La Molina. At that time, she was passionate about Peru, its people, and its natural resources. By the time she finished her pre-graduate studies, she developed an interpretive plan for a Private Conservation Area in the north of Peru as her thesis work. Since then, Talia has worked on developing participatory projects related to conservation, ecotourism, forestry, and agriculture.
After having travelled throughout all the regions in Peru investigating and documenting different sustainable business models led by communities, she became part of Producers Direct in 2018 to support the fundraising team. She knows that she lives in a country full of opportunities, especially in rural areas, and loves to be part of its sustainable development.
Talia collects places. She dreams of visiting the 76 Natural Protected Areas in Peru (she has already been to 30).
Daisy Little – Savage
Head of Digital ( UK-Based)
Diana Quintero
International Project Manager, Farmer Data for Decision Making (Peru- Based)
Diana grew up in a rural Colombian family, which has given her a deep understanding of the problems and opportunities of rural communities. After graduating with a degree in business administration, she co-founded Bive, a social enterprise facilitating access to high-quality healthcare for more than 100,600 people in rural areas in Colombia, particularly in coffee-growing communities. After eight years leading her social organisation, Diana moved to Malawi to work at mothers2mothers, an international NGO that empowers women living with HIV to eradicate pediatric HIV/AIDS. There, she became interested in sustainable food systems and climate change. She completed a Master’s Degree in International Development Policy, focused on technology, innovation, and climate-smart agriculture. Diana is our International Project Manager coordinating our efforts in farmer data for decision-making. She leads the development of our digital app Croppie in Colombia, Peru, and Uganda and is excited to scale this technology to millions of farmers.
Daniela Alvarez Zegarra
Data Analyst (Peru-Based)
Daniela is a Data Analyst residing in Arequipa, Peru. She is passionate about using cleaning data to facilitate accurate predictions and she enjoys building data dashboards. Daniela has a special interest in agribusiness, where she leverages her skills to make meaningful insights.
Beyond her professional endeavors, Daniela is a fan of data science competitions, showcasing her enthusiasm for pushing the boundaries of her expertise. As a result of this, she became an ambassador for Women in Data Science in her city. In this capacity, Daniela is dedicated to encouraging more women and young students to explore the realm of data science and integrate its principles into their respective fields of study.
William Tinyefuza
Uganda Project Lead
William is a problem solver and independent thinker. Before joining Producers Direct, he co-founded Turaco Valley Foods – An agro-processing social enterprise. William enjoys playing tennis and reading books in his free time.
Salama Kasoga
User Researcher, East Africa
Salama is an experienced social science researcher. She has conducted research in health, policy, agriculture, and gender. With a passion for socially impactful solutions that empower communities through evidence-based insights, her expertise lies in conducting thorough research, engaging with stakeholders, and translating findings into actionable solutions.
Salama holds a Master’s in Monitoring and Evaluation, a Post-Graduate Diploma in Monitoring and Evaluation, and a Bachelor of Development Studies. She enjoys traveling and learning new languages. In her free time, she enjoys taking long walks with her two kids.
David Torres
EUDR Data Coordinator
Peruvian engineer. David helped build a social enterprise over a decade (Nature Services), becoming its Country Manager in Peru. He started working on the ground with Machupicchu´s park rangers and indigenous communities around Manu national park. David was part of technical assistance teams of international cooperation agencies and multilateral development banks focused on Latin America such as GIZ and IDB. Work concentrated on the design and execution of projects related to biodiversity finance, deforestation-free production, ecosystem services, watershed management, and bioeconomy. David has also advised private sector companies on how to best manage their ecological footprint, environmental offset strategies, and nature investments through the cost-effective practice of REDD+, Water Funds, Habitat Banking, and EUDR compliance. David studied Forestry in Peru’s National Agrarian University, La Molina; and, did his graduate studies in Coastal Management at the University of California, Santa Cruz (USA). As part of a new phase, David is now also helping with the creation of an Amazon Sustainability Research Institute within Peru´s Technology & Engineering University (UTEC)
Board
Our Board of Directors is a diverse and dedicated group, representing smallholder farmers and members from emerging economies where we work. Comprising members from Europe, East Africa, Latin America, and the United States, they steer our strategy, ensuring accountability and embodying our commitment to inclusive representation.
Anthony Wainaina
Trustee
As Managing Director of Sidai, a social enterprise operating in the livestock sector in Kenya, Anthony has good knowledge of smallholder farmers and the challenges they face, as well as business development in East Africa.
Jamie Anderson
Trustee
Jamie Anderson leads CGAP’s work on rural and agricultural livelihoods, focusing on women and their critical roles in food and financial systems. Previously she managed CGAP’s work across key client groups, including women, youth, and forcibly displaced persons, and demand-side research with smallholder households, which included national surveys in Mozambique, Tanzania, Uganda, Côte d’Ivoire, Nigeria, and Bangladesh and financial diaries in three markets in Mozambique, Tanzania, and Pakistan.
Before joining CGAP, Jamie worked as a technical adviser in Rural Finance at the International Fund for Agricultural Development and as an independent consultant in rural and agricultural finance for the Boulder Institute of Microfinance and GIZ. Her experience in agriculture is both in research with the University of California Small Farm Center and on-farm in fresh-market organic vegetable production.
She has an MBA, MS in Agricultural and Resource Economics, and MS in International Agricultural Development from the University of California at Davis and an undergraduate degree in French from the University of Virginia.
Michael Montalvan Tineo
Trustee
Michael is the General Manager of CAC Chirinos Cooperative, based in the North of Peru. He grew up in Chirinos as the son of a coffee farmer, and holds a degree in Business Administration. Michael has worked in the cooperative for a number of years, before being promoted to the General Manager of Chirinos three years ago. Michael has been a strong supporter of the work of Producers Direct since becoming General Manager, including in the implementation of Centre of Excellence activities at Chirinos.
John Shaw
Trustee
John is an experienced finance professional who spent much of his career in a commercial business within the public sector, before moving into the charity sector. He is a Fellow of the Chartered Institute of Management Accountants and his last full time role was as Finance Director of Oxfam, stepping down in 2009. Since then his portfolio has included Trustee roles at Tearfund and Farm Africa, as well as a non-executive Director role at Cafédirect, where he was on the Board for over 10 years, stepping down in 2020. In both Trustee roles he was the Honorary Treasurer and at all three organisations he chaired the Audit & Finance Committees. During his time at Farm Africa he represented them as a non-executive Director on the Board of Sidai Africa, a Kenyan company, established by Farm Africa as a social enterprise veterinary services business working with smallholder farmers across Kenya. He joined the Board of Producers Direct in December 2023 and brings a wealth of financial management and governance experience as well as a passion for the important role of smallholder farmers.
Gregory Mugabe
Trustee
Gregory is an advocate for environmental conservation, community development, and sustainable resource management. He has experience in program management, corporate governance, and policy implementation, specialising in farmer institutional development and tea marketing. Gregory has actively contributed to various projects, including leading Kayonza Growers’ Tea Factory to receive the prestigious Equator Prize from UNDP in 2015, representing the organisation at COP21 in Paris. Through collaborations with NGOs like CARE International and Fairtrade International, Gregory has actively contributed to conservation programs and agricultural production systems, empowering farmers to enhance productivity. Beyond his professional roles, as a smallholder farmer, former field manager, and Chairman of the Board at Kayonza Factory, Gregory deeply understands the challenges faced by smallholders, from market access and inputs to finance and product diversification.
Wendy Chamberlin
Trustee
Wendy is a development professional with over 17 years of experience working in both the philanthropic sector and in direct implementation, including a specific focus on developing and delivering solutions to drive financial inclusion in emerging markets. She spent over 12 years working for the Bill & Melinda Gates Foundation with a large portion of that time working on digital financial services for smallholder farmers and women’s economic empowerment. She served as the Global Programme Director with the Boma Project and is now working as a consultant for CGAP (Consultative Group to Assist the Poor) and CARE USA in Nairobi.
Wendy has been a key supporter of Producers Direct for many years, since first connecting with us through her work with the Gates Foundation. Wendy’s expertise includes fundraising and donor connections, organisational culture; strategic planning and implementation; and has worked on programme development and implementation with smallholder farmers focussing on technology development; financial inclusion, and gender. Wendy is from the US but moved to and has been living in Nairobi with her family for the last three years.
Esperanza Dionisio
Esperanza Dionisio Castillo served as the General Manager of the Pangoa Coffee Cooperative in Peru’s Selva Central for over 20 years, becoming the first woman to lead a cooperative in Peru. A true pioneer, Esperanza was among the first women accepted into Peru’s national agricultural university in 1967 and joined CAC Pangoa in 1977, where she was the only woman among 60 agricultural engineers. During her tenure, she became a powerful advocate for gender equity and women’s leadership in the male-dominated coffee industry. Esperanza spearheaded the “School for Leaders” initiative, a program designed to empower youth and women in partnership with Cafédirect. Launched in 2009, this initiative was scaled in collaboration with Pangoa, Esperanza, and Producers Direct to support the next generation of farmers and leaders. Though she stepped down from her role at Pangoa in recent years, her influence remains strong. A long-time supporter of Producers Direct’s farmer-led model, Esperanza has worked closely with the organization since its founding in 2009. She officially joined the board in June 2024, bringing her wealth of experience and her reputation as a dynamic speaker and advocate. Her deep commitment to empowering women and youth continues to make her a vital voice in the agricultural sector and a valued leader at Producers Direct.
Unlocking Partnerships
We identify and leverage the unique capabilities of our partners and unite them toward a common goal: to strengthen farmers’ incomes and resilience. By harnessing the collective power of their diverse expertise, we create a world where smallholder farmers thrive.