By farmers
for farmers
Producers Direct is an award winning enterprise led by farmers across East Africa and Latin America:
- We are a global network of over 600,000 farmers.
- We are led by farmers for farmers
- We co-invest in creating lasting impact
We are offering a scalable model with the potential to reach all 500m smallholders globally. Through this approach we are raising the value of farming worldwide to provide an opportunity for smallholders to transform their farms into sustainable businesses.

Our Model
By working from the bottom-up and harnessing the strength and knowledge of our huge network, Producers Direct empowers farmers to take leadership in combatting the key challenges they face.
Producers Direct delivers services by farmers, for farmers through a global network of Centres of Excellence. Based at Producer Organisations and acting as farmer-run businesses, these Centres of Excellence are one stop shops for farmer services and consist of living, learning classrooms where innovations can be tested, developed and shared with other farmers.
Producer Organisations also work closely with local farming, youth and women’s groups, guaranteeing each Centre of Excellence responds to local needs – including finding constructive ways to engage with the young people vital to the future of rural communities.
Network of smallholder farmers and their families
The Producers Direct model focuses on developing farmer-led solutions to the 4 main areas below.
Click on each one to find out more information.