Who is Producers Direct?
Producers Direct is an organisation working with smallholder farmers to transform their farms into sustainable businesses. Our team is based in London, Nairobi, and Lima . You can contact our team on info@producersdirect.org if you have any questions.
Why do we process data?
It is necessary for us to process data to serve a legitimate interest of supporting farmers to improve their on-farm decision making through the collection, analysis and use of data. Without storing your data (such as your coop membership number, phone number, name, crops produced, income, and location), we are unable to share useful insights based on this data with you and other farmers within our network.
By joining Producers Direct’s network we have a contract with you. We will process your personal data in order to provide you with a service. You have the right to leave the service at any time.
Who can access my data?
Data can be accessed by Producers Direct staff members. This is so the team can improve the services and tools provided by Producers Direct.
Aggregated data will be sent to other farmers so that your data can support them in improving their farming decisions. This data will be anonymised and will not include any personal information such as your name or phone number.
Additional suppliers outside of Producers Direct team such as our data storage can access data as necessary for the Producers Direct’s technology to function.
We will occasionally send aggregated data to a third party. This data will be anonymised and will not include any personal data such as your phone number.
Your data may be processed in countries including, but not limited to, UK, Europe, the USA Kenya, Uganda, Tanzania and Peru.
If you stop using Producers Direct services
If you would like to stop using the Producers Direct services please speak with a Producers Direct representative, your cooperative or email us on info@producersdirect.org with your name and membership number. We will keep your data on our system so you can rejoin the network if you decide to start farming again. If you do not interact with Producers Direct again, we will anonymise your data after 5 years of inactivity. Your phone number will no longer be linked to your account and any other personally identifiable data will be anonymised.
Deleting data
You can request to delete any of your data to be deleted at any time. Please speak with a Producers Direct representative, your cooperative or email us on info@producersdirect.org with your name, membership number and the data you would like to see deleted .
We will keep the remaining data on our system so you can rejoin the network if you decide to start again. You can rejoin at any time just speak with a Producers Direct representative, your cooperative or email us on info@producersdirect.org with your name and membership number. If you do not interact with Producers Direct again, we will anonymise your data after 5 years of inactivity. Your phone number will no longer be linked to your account and any other personally-identifiable data will be anonymised.
Fully delete all data
If you would like Producers Direct to fully delete all the data we hold on you, please send an email to info@producersdirect.org with your name and membership number and we’ll process your request. You can also speak with a Producers Direct representative or your cooperative.
Every 6 months we’ll audit our database and anonymise the data any user who has requested this.
Your rights
You have the right to request the following with your data at any time:
- For Producers Direct to erase your data,
- To have access to data held about you,
- To correct data held about you,
- To restrict the way your data is processed,
- To object to the processing of your data,
- For Producers Direct to move or transfer your data to another provider or service,
- To complain to the Information Commissioner’s Office (United Kingdom)
If you would like to action any of the above rights please send an email to info@producersdirect.org with your name and membership number and we’ll process your request.