The Milken-Motsepe Prize in AgriTech is a global competition for innovative solutions designed to increase economic value to farmers. In February 2022, Producers Direct was named as a Finalist for the inaugural award.
Through our digital innovation Farm Direct, which was co-designed with farmers in our network, we aim to put technology and data into the hands of smallholder farmers, enabling them to improve their livelihoods using accessible technology. Through the platform, we are investing in farmer-led design and providing a package of support services to drive sustained change for all members of smallholder communities, and we are honoured to share this stage with other amazing innovators across Africa.