Spurred by a passion for seeing the global food system transformed so smallholder farmers retain better value from the food they produce, Jason joined Producers Direct in 2023 as International Commercial Programmes Manager.
Based in London, he has held commercial roles across the FMCG and fresh produce sectors, working with farmers and food manufacturers to market agricultural produce and value-added products into European retail markets. He has direct experience working with agribusinesses –most notably across West Africa – to establish growing projects, improve product quality standards, and facilitate access to export markets. He achieved his doctorate at Alliance Manchester Business School and is currently a member of the Food Ethics Council and Asia-Africa Centre for Sustainability in the UK. His research work on responsible business in the agro-foods industry has been published in leading International business journals
Having also worked at a number of national cultural arts institutions, he has a track record of using entrepreneurship and creativity to facilitate social change. When not busy finding ways to create market access for smallholders he is passionate about collaborating with like-minded individuals and organisations to share stories and curate spaces where people can come together to learn more on the reality of our global food system