Ronny Garcia

Peru Commercial Manager (Peru-Based)

Ronny joined the Producers Direct team in 2021, from a previous role, leading one of the largest cooperative organisations in Peru.

Ronny has worked with small-scale producers in rural development for more than 17 years. His experience in similar positions managing and building diverse business portfolios, working on his strengths such as rural finance and fund management with multiple foreign and local banks, business management and partnership governance is what has always motivated him.

Ronny has participated in specialised coffee fairs in Europe, Asia and the USA. As commercial manager for Peru, Ronny’s work includes articulating networks of partners within the framework of a shared brand, providing support to financial and accounting operations, as well as other training activities for the target groups of producer organisations.

Ronny graduated with a Master of Business Administration (MBA) with a mention in general management at the ESAN University in Peru, he carried out specific leadership and innovation studies at the ESADE University of Barcelona in Spain and received training in stock price risk management (PRM) by Oikocredit in Costa Rica. He likes coffee and enjoys it even more if the coffee is direct from producers. He also enjoys driving and visiting new places.